October 16, 2022
PRESS RELEASE
Apple Music and Mercedes-Benz bring premium immersive spatial audio to drivers around the world
PARIS Apple and Mercedes-Benz today announced that Apple Music’s acclaimed Spatial Audio with support for Dolby Atmos is now available as a native experience in Mercedes-Benz vehicles for the first time, fulfilling a shared commitment to bringing customers around the world the best music. Apple Music with Spatial Audio experience is fully integrated through the MBUX infotainment system in Mercedes-Maybach, EQS and EQS SUV models, as well as in the EQE and S-Class, equipping these vehicles with a sound with studio quality better than in any concert hall. ., and giving drivers a fully immersive listening experience with unparalleled multi-dimensional sound and clarity.
“Sound quality is incredibly important to Apple Music, which is why we’re so excited to be working with Mercedes-Benz to make Spatial Audio in Apple Music available natively in the car for the first time,” said Oliver Schusser, vice president of Apple Music. Manzana. Apple Music and Rhythms. “Spatial Audio is revolutionizing the way artists create and fans listen to music, and it’s an experience that’s impossible to put into words; you have to hear it for yourself to appreciate it. Together with Mercedes-Benz, we now have even more opportunities to bring fully immersive music to our subscribers around the world.”
“We are joining forces to offer our customers a benchmark music experience that is unmatched in the industry,” said Markus Schäfer, Chief Technology Officer of Mercedes-Benz Group AG and Member of the Board of Management. “We are proud that our vehicles are the first non-Apple devices to feature immersive spatial audio with Dolby Atmos. This seamless experience shows how in-car entertainment can reach exciting new levels by seamlessly integrating hardware and software.”
Mercedes-Benz drivers who are already subscribed to Apple Music get immediate access to a growing selection of songs and albums available on Spatial Audio from some of the world’s biggest artists spanning every genre, including hip-hop, country, latin, pop, and classic. Apple Music also offers select Spatial Audio playlists like Driving on Spatial Audio and Hip-Hop on Spatial Audio, where listeners can find and discover songs from their favorite artists. Plus, subscribers can access Apple Music’s entire catalog of 100 million songs, thousands of editorially curated playlists, and daily picks from the world’s top music experts, including every artist and presenter streaming on Apple Music 1, Apple Music Hits and Apple Music Country Live Streaming Radio Stations Worldwide.
Virgil Abloh’s limited-edition Mercedes-Maybach, released to consumers last month, was one of the first cars in the world, and the first model in the Mercedes-Benz lineup, to feature this superior multidimensional soundscape powered by the Burmester high-end 4D sound system. The system includes 31 speakers, including six 3D speakers that deliver their sound from above, four near-ear speakers in the front seats, and an 18.5-liter subwoofer; eight sound transducers (two per seat); two amplifiers; and 1,750 watts of power. The technology will soon be implemented in other models.
About Apple
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with the iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s five software platforms—iOS, iPadOS, macOS, watchOS, and tvOS—deliver seamless experiences across all Apple devices and empower people with innovative services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the world’s best products and leaving the world better than we found it.
About Apple Music
Apple loves music. Apple revolutionized the music experience with iPod and iTunes. Today, award-winning Apple Music celebrates musicians, songwriters, producers, and fans with a catalog of more than 100 million songs, expertly curated playlists, and the best artist interviews, talks, and world premieres with Apple Music Radio. With original content from the most respected and loved people in music, autoplay, time-synchronized lyrics, lossless audio, and immersive sound powered by Spatial Audio with Dolby Atmos, Apple Music delivers the world’s best listening experience, helping listeners to discover new music and enjoy it. your favorites while empowering the global community of artists. Apple Music is available in more than 167 countries and regions on iPhone, iPad, iPod touch, Mac, Apple Watch, Apple TV, HomePod mini, CarPlay, and online at music.apple.com, plus popular smart speakers, smart TVs, and Android and Windows devices. Apple Music is ad-free and never shares consumer data with third parties. More information is available at apple.com/apple-music.
About Mercedes-Benz
Mercedes Benz AG is responsible for the global business of Mercedes Benz Cars and Mercedes Benz Vans, with around 172,000 employees worldwide. Ola Källenius is Chairman of the Board of Management of Mercedes Benz AG. The company focuses on the development, production and sale of passenger cars, vans and vehicle-related services. In addition, the company aspires to be a leader in the fields of electric mobility and vehicle software. The product portfolio comprises the Mercedes Benz brand with the brands Mercedes AMG, Mercedes Maybach, Mercedes EQ, G Class, as well as smart brand products. The Mercedes brand offers me access to Mercedes Benz digital services. Mercedes Benz AG is one of the world’s largest luxury passenger car manufacturers. In 2021 it sold around 1.9 million passenger cars and almost 386,200 vans. In its two business segments, Mercedes Benz AG is continuously expanding its worldwide production network with around 35 production sites on four continents, while preparing to meet the requirements of electric mobility. At the same time, the company is building and expanding its global battery production network on three continents. Since sustainability is the guiding principle of the strategy of Mercedes Benz and of the company itself, this means creating lasting value for all stakeholders: for customers, employees, investors, business partners and society as a whole. The basis for this is the sustainable business strategy of the Mercedes Benz Group. In this way, the company takes responsibility for the economic, ecological and social effects of its business activities and analyzes the entire value chain.
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