LG’s 2023 OLED TVs are up to 70 percent brighter

LG's 2023 OLED TVs are up to 70 percent brighter
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It’s no surprise that LG is updating its lineup of OLED TVs for 2023, but you might appreciate this year’s upgrade if your TV is in a well-lit room. LG’s new models include a per-pixel Brightness Booster Max feature that, on select G3 series TVs (shown above), promises up to 70 percent brighter picture. You may not spend as much time squinting during daytime viewing sessions.

The 8K-capable G3, C3, and Z3 models use a new a9 Gen 6 processor that offers AI upscaling, HDR tone mapping, and object-based image sharpening. The chip is equally key to AI audio processing that delivers 9.1.2 channel surround sound from the onboard speakers. You’ll have an added incentive to upgrade your audio setup, though: LG is countering Samsung with a WOW Orchestra feature that uses the TV’s speakers to complement the output of the brand’s newer soundbars.



LG also acknowledges that its interface may have been overwhelming for some. The 2023 OLED TVs come with a webOS 23 platform that requires much less scrolling, with just two pages of app content. You’ll also see fewer categories, and “speed cards” will help you dive into categories like music and sports. Personal profiles, customizable quick settings, and AI-powered search keyword recommendations tailor the experience to your tastes, while matter support It should help your set work well with compatible smart home devices.

The range will look familiar in some ways, though there are some other notable improvements. The Z3 is still the flagship with 77-inch and 88-inch 8K displays, but the G3 is now better suited for wall mounting thanks to a zero-gap design. It’s available in sizes ranging from 55-inches to a whopping 97-inches, though you’ll only see a 70 percent brightness boost on the 55-, 65-, and 77-inch variants. The sweet spot C3 line (pictured in the middle) is between 42 and 83 inches, though you’ll have to “make do” with the standard gloss boost.

Significantly, there is no more A series. LG now views the B3 series as its entry-level OLED offering, pitching it as ideal for money-conscious gamers. You’ll have to settle for the less than 7 Gen 6 chip and no boost in brightness, but you’ll get 4K at 120Hz (useful with the latest consoles) and your choice of 55-, 65-, and 77-inch panels.

As is often the case with LG introductions, you’ll have to wait for pricing and availability for the 2023 OLED TV selection. There’s no question, however, that the G3 is the main attraction. Outside of that model’s increased brightness and gapless mounting, these are largely iterative upgrades that will mostly appeal if you’re replacing an older set.

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