McDonald’s on Thursday launched a test restaurant focused on takeout and delivery that includes a drive-thru food conveyor.
The franchise-operated test restaurant is located nearby Fort Worth, Texas. It is “considerably smaller than a traditional McDonald’s restaurant in the US.” Because it’s “aimed at customers who plan to dine at home or on the go,” the fast-food chain said in a blog post.
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McDonald’s said the restaurant has a separate “pre-order lane” at its drive-through that involves a conveyor belt that gives customers the food and drinks ordered through the app. The special lane uses “technology that allows the restaurant team to begin preparing customer orders when they are near the restaurant,” according to the blog post.
Food delivery couriers have a dedicated room for picking up orders inside the restaurant, while customers have kiosks and a rack to respectively order and pick up their takeout, according to McDonald’s.
The restaurant it also has parking spots outside reserved for delivery people and curbside customers picking up food, according to the company.
McDonald’s first announced plans for such a restaurant concept in November 2020 when it launched its new growth strategy.
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The fast food chain had just over 40,000 restaurants worldwide at the end of 2021, according to its most recent annual report. Among its more than 13,000 US locations, nearly 95% had drive-thru lanes.
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In October, McDonald’s reported generating $5.87 billion in third-quarter revenue, compared to $6.20 billion in the same period last year. His net income dropped from $2.15 billion to $1.98 billion.
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