Netflix buys another game developer

Netflix buys another game developer
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Netflix is ​​tripling its mission to be more than a streaming service. The platform and producer is also a flourishing Videogame developer. On Monday, as an expansion of the company’s foray into gaming, netflix announced has acquired Spry Fox, a formerly independent game,Seattle-based manufacturer. The developer is the sixth addition to Netflix’s roster of in-house game studios, according to the company’s press release.

Spry Fox is known for its cutesy games, often in pastel shades. It’sThe most popular titles include the strategy puzzle. triple Town, pun alpha Bear, and life-sim Cozy Grove. “We look forward to creating games with a studio whose values ​​— a relentless focus on employee and player joy — closely align with our own,” Amir Rahimi, vice president of game studios at Netflix, wrote in the announcement.

Netflix first declared its intention to enter the gaming sphere july 2021. Just a couple of months later, it was bought his first study: Night school. Then it started releasing phone games to play on the Netflix app (note: are the first attempts (they were… not great.)

Since those awkward first few months, the company has significantly expanded its suite of games available for mobile game. not all of those are winners, but there Currently 35 titles to choose from, from RPGs to racing and adventure options. Many of the games are based on popular Netflix shows like Strange things or the baking contest got over it and apparently there is some version of something for everyone on the list. Additionally, Netflix has an additional 55 games already in development, according to its most recent quarterly earnings report

Games are currently ad-free with a Netflix subscription, and no apparent monetization push is yet to be rolled out. But a big part of the company’s gaming strategy boils down to creating another revenue stream for its intellectual property from shows and m.ovies Netflix seems eager to multiply viewers through games and vice versa. In a letter to shareholders earlier this month, the company he cited the impulse that he cyberpunk 2077 video game obtained from Netflix’s premiere Cyberpunk: Edgerunners anime series

However, so far, the company’s desire for synergy between gaming and visualization has yet to materialize. Only about 1% of Netflix’s ~220 million subscribers are playing the company’s games, according to august data from analytics firm Apptopia. But maybe if they buy just one more indie studio, that will change.

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