CES It is much more than a simple fair of the latest televisions, The telephones Y crazy technology. It’s also one of the largest and most popular auto shows in the US If you want to know where the travel industry is headed, then there’s no better place to be than Las Vegas in January.
This year at CES 2023, hundreds of exhibitors from across the automotive industry have already showcased some of their latest products and cutting-edge technologies. BMW announced the futuristic i Vision Dee electric car, while Sony and Honda revealed their prototype EV Afeela, integrated with Epic Games’ Unreal Engine technology to deliver next-level entertainment, communication and safety features.
If you’d like a closer look at the new automotive tech that’s been unveiled at CES 2023 so far, take a look below. For more, here they are the highlights we’ve seen this week and the the craziest technology, too.
Mercedes-Benz is one of the first automotive companies in the world to get immersive Dolby Atmos surround sound technology
Dolby Atmos is an immersive surround sound technology that you’ll really only find in the theater or in some expensive consumer speakers, soundbars and headphones. Unlike the typical left and right audio experience, Dolby Almost brings sounds from every conceivable direction, and that immersive audio experience is coming to the Mercedes Benz Maybach. See our experience with Dolby Atmos at CES 2023 in the video above.

Dolby Atmos is currently only available on select luxury vehicles.
BMW’s color-changing concept car
BMW introduced the i Vision Dee, a futuristic electric midsize sedan with digital assistant, color-changing technology, and an augmented reality windshield. The exterior of the car is equipped with 240 electronic ink segments that can be controlled individually; You can choose a solid color if you like, but each panel is separately customizable, so you can go crazy with tile designs. But the most exciting new feature has to be the fully digital mixed reality windshield. You will be able to decide how much “digital content” you see in front of you while driving, such as driving information, communications, AR projections and virtual worlds.

Move the mixed reality slider all the way up and your windshield will be filled with information or even completely virtual worlds.
bmw
Electric sedans from Sony and Honda have interfaces designed by Unreal Engine
Sony and Honda introduced the Afeelaan electric midsize sedan, at CES on Wednesday. The alliance between both companies works like this: Honda provides the automotive engineering and after-sales service part, while Sony covers the tech side of things, including electronics, sensors, and entertainment. The front of the EV has a built-in screen that can be used to display information to other drivers and pedestrians, while the entire body comes equipped with dozens of cameras and sensors to detect objects and provide an autonomous driving experience. Inside, the car’s interface is powered by Qualcomm technology and Epic Games’ Unreal Engine to enhance the driving experience and provide a quality entertainment system.

The two companies plan to have pre-orders up and running for the EV in 2025.
James Martin/CNET
Amazon Ring now wants to live in your car
Amazon’s Ring creates security cameras for your home and business to provide security and allow you to keep an eye on package deliveries and other activities, and now you want to do the same for your car. ring car camera It is a dual-sided dash-mounted camera that can record both inside and outside of your car, while driving or parked. While the camera stores images locally, it can connect to your Wi-Fi network whenever you’re parked nearby to upload images. You can also get LTE support to stay always connected, allowing you to watch a live feed in case someone else has your car; you’ll need to pay for a Ring Protect Go subscription for that. You can Reserve the Ring Car Cam for $200 right nowor wait to buy it when it launches in February for $250.

You can remotely talk to anyone in the car thanks to the camera’s built-in speaker and microphone.
Ring
An electric van… following you?
Ram introduced the Ram 1500 Revolution BEV, its first all-electric pickup truck, at CES 2023. The electric pickup truck is equipped with rear-opening suicide doors, three rows of seats, an AR display, an AI personal assistant, and “themes” for the car’s interior. For example, you can enable party mode or relax mode: each one changes the positions and orientation of the seats, the lighting, the sound system, and even the opacity of the skylight. But the most interesting thing about the electric truck has to be its “shadow mode” feature, which allows the truck to follow the driver, like a dog, when they’re on foot.

Arriving in 2024.
stellantis
Nvidia will bring its gaming platform to select cars
GeForce now, Nvidia’s popular cloud gaming service that lets you play games like Fortnite and Apex Legends on your phone, tablet, and TV, is coming to your car soon. During its display at CES 2023, nvidia announced a partnership with Hyundai Motor Group, Polestar and BYD to integrate the gaming platform into various Internet-connected vehicles. A passenger in the car can load up GeForce Now on an integrated display and play games like Rocket League with a connected gamepad.

More than a thousand games will be available.
nvidia
Google released its new Android Auto update
On Thursday, Google announced the launch of its latest Android Auto software. The redesign prioritizes navigation, communication and music; For starters, Maps is now closer to the driver’s seat, making it easier to see, and there’s also a new quick launcher that gets you to the apps you need most, faster. A new split-screen layout adapts to the size and orientation of your screen, and the Google Assistant provides smart suggestions, like sharing arrival time, message replies, and music or podcast reminders. If you have one of the latest Pixel or Samsung phones, you’ll soon be able to make WhatsApp calls via Android Auto.

Android Auto will better accommodate a variety of screen sizes and aspect ratios.
Google
Oh yeah, a four-seater flying car was announced.
Flying cars haven’t taken off yet, but it looks like we’re one step closer. American company Aska announced what could be the world’s first four-seater flying car at this year’s CES. The Aska A5 is an electric vehicle, about the size of a small SUV, that can travel on the road and up to 250 miles by air on a single charge. It is also equipped with a small gasoline engine that can give you an extra 50 miles. And you can expect it to hit the roads (and the skies) very soon. According to CEO Guy Kaplinsky, the Federal Aviation Administration could approve the A5 this month and the company plans to start a ride-sharing service with a fleet of its flying vehicles in 2026. The A5 has a hefty price tag of $789,000 and you can pay a $5,000 deposit to get on the pre-order list right now.

Why fight the traffic on the street when you can fly over it?
Bree Fowler/CNET